Cracker Barrel's recent rebranding, which included a new, simplified logo, sparked significant public backlash. The company's decision to remove the "Old Timer" figure from its logo was seen by many, particularly conservatives, as an unnecessary change and a move away from the brand's traditional identity. This led to calls for boycotts and accusations that the company was going "woke."
In response to the controversy, President Donald Trump weighed in on the issue, using his social media platform to urge Cracker Barrel to revert to its old logo. He described the customer response as the "ultimate Poll" and suggested the company should "admit a mistake" and use the situation as a "great opportunity" to "Make Cracker Barrel a WINNER again."
Following the intense criticism and calls from prominent figures, including President Trump, Cracker Barrel announced that it would, in fact, be restoring its original logo and thanked its customers for their feedback.
Go woke, go broke!
God bless you, President Trump!
pic.twitter.com/l2P321jCP0
— Bo Loudon (@BoLoudon) August 26, 2025
